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So what the heck is “StartUp Marketing 2.0”
Like the web there has been a constant migration in terms of best practice and even the tools for companies marketing departments to buy and use to get out the message and track success. But UNLIKE the...
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Credibility Branding
I received a mass market email (One of those powered by Constant Contact that is used by many companies these days) and actually read it. It was from a small boutique analyst group called WTRS. I’ve...
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Demonstrating Traction
It is one of the hardest thing to do for a marketing guy. How do you talk about all of your customers and market momentum in a way that is intuitive, innovative, and plain and simply — not just a...
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Did they get it? If so Did they READ IT?
How many times have you composed a great email, embedded links to your fantastic website, combed your contact list for just the right contacts, hit the send button … AND WAITED? Did the spam filter...
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One customer at a time
Over the years I’ve supported sales teams ranging from 2 guys to over 1,500. I can tell you it’s not much different supporting either of the two groups. It seems that besides the typical...
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SlideShare — Cool Tool … but not for faint of heart
It’s been a long time since I posted … but I’ve tried some new tools and I wanted to give a quick review of one. SlideShare.net is interesting as it lets you post PPT files and add audio track. I...
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Patriots Day — Excellent use of video
Yesterday was Patriots Day and less than 1/2 mile from my house over 8000 people descended on Lexington Green to watch the reenactment of the first battle of the revolutionary war. It was a great day...
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Get going promoting your company … The Price is Right!
A few weeks ago I read a BLOG post from Dharmesh Shah who writes/created the OnStartups website and 60K member LinkedIn Group of the same name. He had a particular post recently that I found...
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Decision Making … It says alot about people and companies
I’ve worked with lots of people and companies over my career and I’m constantly amazed by how the culture of various teams can be determined simply based on how they make decisions and treat...
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